Successful Content Marketing Examples for Inspiration - Codeless (2023)

Have you heard or seen the TV drama "Mad Men"? I'm sure many of you have. Oh, the glamor of working in the advertising industry in 1960s America, with boozy business lunches and swanky office decor, with text-based images as the primary form of advertising.

And then you ask yourself, how much of that has changed?

It is undeniable that the industry has changed a lot. Traditional advertising as we know it has shifted to digital marketing. However, creative content and storytelling already existed in the 1960s, only it was communicated in different ways through different channels.

The content marketing industry isgrowing at a fast pace- will increase from USD 42 in 2018 to USD 137 million in 2026. Due to the shift to the internet driven by the Covid-19 pandemic and the increasing use of social media applications such as Facebook, Instagram, Twitter and Whatsapp, this is expected to be the expected growth. to continue at a CAGR of 16% between 2020 and 2027.

Creating personalized, targeted content is now more important than ever and made easier with the rich customer data we have at our disposal. With data and software tools, you can create truly compelling content and distribute it to the right customer through the right communication channels.

So, in this article, we examine what content marketing really is and share some great and useful examples of content marketing.

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What is content marketing?

Content marketing, simply put, is selling without sounding like a salesman.

Content marketing can be defined as creating engaging content in the form of forms

a blog post, article, music video, visual content,White paper, or a podcast shared via social media, blog, or email to inform, educate, or entertain your audience.

The ultimate goal is to create onevalue proposition, attention and hype surrounding a service or product without being intrusive. The focus should be on building awareness, which would lead to revenue growth and new leads.

The difference is that content marketing takes a value-based approach while traditional advertising takes a sales-based approach. Here is an excellent listing for clear distinctionFollow Instagram accountsfor small businesses to see how they have created a clear value proposition through their content.

Let's also give some examples.

BeTo suesells cars.

BePodcastalso sells cars.

What did you find more attractive, informative and less commercial?

Of course it can be both, depending on the viewer. However, the second example really engages the listener with interesting information, not just product features.

Let's continue with some good examples to inspire you.

Useful content marketing examples to inspire you

Placing good content is not easy.marketing strategytogether.

Before creating and writing new content, it's important to know who you're trying to reach. You should always have an outreach strategy built into your campaign and know who you are targeting.

I hope after reading this article you have a great podcast idea to promote your B2B business or discover how to share content via social mediaPromote your online storeis the right way.

Below we focus on two of themThe most popular forms of content marketing2021: Sharing videos on social networks and sharing content on blogs. Also give some examples of the growing trend: ContentMarketing through podcasts.

Sharing content via videos and social media.

Sharing content through social media is one of the most popular ways to share knowledge about a product or service.content marketingand social media marketing go hand in hand, with one being the educator and the other being the communicator.

Brands compete with each other to impress and attract customers. If so, how do you measure the effectiveness of your content? Well, technology comes to your rescue. Once you're on Instagram, you can use tools toInstagram Competitor Analysisto gain insight into what your competitors are doing and how you can improve your game.

Also, video content marketing on social media is a great way to introduce your service or product to potential customers. the combination of both is becoming more and more powerful.

neuMarketing research for video contentvon Wyzlow found that 86% of the companies surveyed plan to use video as a marketing tool in 2021, and 69% of those not currently using video said they hope to start using video in 2021.

Here are some good examples to inspire your strategy.

1. LEGO and Mattel Movies via YouTube

Okay, maybe not video per se, and not via social media, but thisLego-Moviein 2014 could be one of the best examples of content marketing to date.

Thanks to this successful film, or rather a successful piece of content marketing, Lego was able to record an increase in sales in 2014 and surpassed the largest toy manufacturer Mattel for the first time.

Lego even produced a feature film to promote their product. And it worked, because at the end of the day, your target audience (kids) doesn't want Legos for their special features, they want them for their popularity.

Since then, the innovative Danish company has become thelargest toy companyworldwide and reached a turnover of 7.21 billion US dollars in 2020, which ranks Mattel fourth.

And interestingly, since the pandemic and the shift to the internet, Mattel has also incorporated content marketing into its strategy.

After statistics showed that more than 80% of parents said their kids watch videos on Youtube, they have increased content creation on theirscanal da barbie no youtubeand created a new onegame center' full of interesting and educational blog posts on the Barbie site.

2. Gymshark via TikTok

TikTok is gaining popularity among brands and is specifically used for video content marketing. More than 60% of TikTok users are Gen Z: 60% are between 16-24 and 26% between 25-44 years old, overall 80% are between 16-34 years old. In January 2021, TikTok was the most downloaded app worldwide with almost 62 million installs.

Advertise on TikTokworked well forShark in the gym, a fitness and lifestyle brand with a clear target audience between 18 and 26 years old, known for its influencer marketing and social media strategy.

In a 2019 #Gymshark 66 campaign, they asked fans to share personal fitness goals and post before and after.Content on Tiktok. To this end, Gymshark partnered with six TikTok influencers such astwin fishmitwin tunewith a total of almost 20 million followers who have created and posted 15 second dance and stunt videos.

This campaign was a success, receiving almost 2 million likes, 12,000 comments and almost 46 million post views.

3. Apple via Instagram

Since Instagram's launch in 2010, the photo sharing platform has grown to become the fourth largest social media channel in 2021 with over 1.2 million active users. Instagram ranks fourth behind Facebook, YouTube and Whatsapp.

With the introduction of Stories and Reels, Instagram is constantly looking for ways to stay ahead of the competition. This also allows content to be shared in different ways.

Apple's #Shotoniphone coils are a prime example of how content can be shared via social media. They hired several videographers to produce beautiful and enticing content, shot with iPhone cameras and highlighting the product's key features.

Share content via blogs

In 2021, blogging is still one of the main forms of content after video sharing.

Blogs help engage visitors with educational information and can provide helpful tips or updates about your product or service. Plus, it helps you maintain a social media presence and streamline your SEO efforts.

Here are some great examples to get you started.

1. Blog "In the shine"

Skincare and beauty brand Glossier started with a blog.

Emily Weiss, then an editorial assistant at Vogue, started her style and beauty blog "in the glowin 2010, curating beauty routine stories from well-known icons such as Jenna Lyons and Karlie Kloss. The blog attracted over 1.3 million visitors over the next 6 years.

Thanks to the many followers of ITG's curated blog, he started his own in 2014Ecommerce Business Heller, which has become one of the most popular skincare and beauty brands with consumers around the world.

Some of the main reasons her blog has been so successful:

• He used the content as an accessible way to build a loyal following.

• She didn't just focus on the product, but on building a lifestyle around the product first.

• She has built a loyal following that already knows the brand's history and lifestyle.

• Using content to build community, he launched an inclusive brand at the right time, where the industry was known for its selectivity and exclusivity.

2. Blog endpoint

Let's look away from the e-commerce industrymake hub spotTo blog. Hubspot is an inbound marketing and sales software provider, an all-in-one software platform for inbound marketing andSales CRM.

Your blog is one of the best for keeping up with industry trends. Hubspot uses its blog to educate its audience on marketing, sales, and customer service topics, as well as general business matters.

(Video) [Content Marketing] James Scherer - How to Boost Your B2B Content’s Performance

Share content via podcasts

Podcasts are still an under-explored area for content marketing purposes, but they're a great way to really engage your audience without selling directly.

Podcasts appeal to marketers and businesses alike because they can be easily listened to virtually anywhere - on the commute, while exercising, or while doing housework.

In addition to topics on politics, society, comedy or culture and music, podcasts are also increasingly becoming an innovative solution for marketing.

1. Jeep Podcast - User Generated Content

Jeep excelled in content marketing and word of mouth.

To overcome the challenges of the Covid-19 pandemic, they turned to social channels such as YouTube for research and product discovery, Instagram to showcase the Jeep lifestyle through captivating images, Facebook to share customer experiences, and Twitter to share information and updates.

In early April 2020, they launched the #StayOffTheRoad social campaign, which was promoted on certain social channels.

But more importantly, they excelled in word-of-mouth marketing. There are several Jeep podcasts online created by dedicated fans who have embraced the Jeep lifestyle. The most popular is Jeep Talk Show, a Jeep Podcast. with almost 1.5 million downloads and views.

2. Podcast von National Geographic

Another great example of using podcasts intelligently for marketing is National Geographic.

Your Official Podcast"Ouvido and National Geographicwas created and conceived by their marketing team. A truly innovative idea tailored to your target audience.

By accessing the podcast, one can listen to the fascinating conversations taking place at their headquarters. The podcasts cover a range of topics, from estimating the number of chimpanzees living in Nigeria's forests to how Nat Geo's photo engineers use new technology to capture images and sounds never seen or heard before became.

Use content marketing to grab your audience's attention

We have come a long way since the 1960s: the marketing industry has changed enormously with digitization. Customers would no longer tolerate seeing sexist advertising, which was rampant at the time: diversity, inclusion andMarketing Personalizationthey have become indispensable.

People expect positive, thoughtful, and respectful feedback to be reflected in content. It's more important than ever to empower your customers with compelling and compelling stories. To really know your customers and tailor content accordingly to increase brand awareness and gain credibility.

Video content, when done right, can be a powerful way to show your customers who you really are as a business because it's accessible to a wide audience and works well across multiple channels.

Blogging is still a great way to attract new customers or customers through engaging and educational information and is a great option for both B2B and B2C businesses.

Podcasts are a relatively new form of content marketing and will engage and listen to your audience without realizing that the content is marketing related.

I hope you found an example that inspired you to think about new ways and concepts of marketing to your audience.