7 examples of content marketing trends (2023)

If you think about it carefully, what comes to your mind every time you hear a statement, "You have great examples of content marketing!" What does that mean exactly? If it is content, what type of content is it? Most companies already know the right answer, as they understand that they need to develop content of any type (visual, video, informational, etc.). Therefore, to answer this question, we have compiled a list of the 7 most prominent examples of content marketing. that you can learn from.

What is content marketing?

Content marketing is a marketing approach used to attract, retain, and retain an audience with a variety of content marketing examples.. For example, this may include, but is not limited to, articles, videos, podcasts, mobile stories, and other relevant interactive media. This method improves and spreads brand awareness of that business and keeps your business in the limelight when it comes time to sell your product or service.

The Best Content Marketing Examples You Should Watch in 2022

Wendy's amazing MMS

7 examples of content marketing trends (1)

Wendy's is by far one of the best examples of content marketing ever. Their success lies in the combination of humor, brand awareness, and sincerity in their content (especially the twits they post). Wendy's used this unique and innovative strategy to increase customer loyalty. While everyone knows the main goal was to sell burgers, the tweets were hilarious and most people didn't care.

Simply put, Wendy's wasn't afraid to make a lot of jokes about people. And think about it: your brand, represented by a cute-faced redhead girl, has been toasting her fans, cracking jokes, and catching the attention of competitors while marketing her cuisine. Wendy's humorous personality helped earn the company #1 spot on Fast Company's list of "Most Innovative Companies of 2019." Wendy's tweets were fascinating, funny and even made me laugh. So give it a try for yourself and start thinking about how your business can use this type of content marketing strategy.

(Video) 7 Content Marketing Trends In 2021

Spotify packed

As surprising as it may seem, Spotify launched Wrapped, one of its data-driven social media content campaign examples, in 2017. They paid special attention to the user experience and created visually appealing and shareable Mobile Stories.

Wrapped is a prime example of influencer-driven social media content marketing. It demonstrates a campaign in development that can integrate custom data and visual design assets that are easily shared across social media platforms and able to gain new traction. Finally, after beginning to implement this approach, in-app subscriptions increased by 21% in December 2020, indicating a worldwide acquisition of new users.

Mobile Stories in der App

7 examples of content marketing trends (2)

In addition to the regular production of content, which every second company knows, there is also a fast-growing concept called Mobile Capability. This is one of the best examples of content marketing being able to add new value to the specific target audience as we have seen the positive results. As more consumers begin to enjoy the simplicity and engaging level of short-form video, you might want to try it first if you need:

  1. educate the users- Whether it's your own mobile app features or relevant educational material, the Stories feature can deliver short, impactful content that all users can easily digest.
  2. Show off your lifestyle- If you want to share valuable and informative content about your own organization, Mobile Stories can also provide this function.
  3. increase sales- in accordance withour own tests and reviews, we've already seen an increase in conversion and engagement metrics.
  4. entertain users- Whether it's an online quiz or a marketing quiz you want to include in your Mobile Stories, there are many ways to do it.
  5. Gather the necessary feedback- instead of boring searches. You can collect the necessary feedback from users through a simple questionnaire following a number of other mobile content stories.

As you can see, our SDK tool allows us to greatly simplify our approach to content while revolving around a variety of tasks. If you want to use the full potential of the Stories feature, try it FREE for a whole month. All you have to do isleave your contact detailsand we can grant you access within 24 hours!

(Video) 5 Content Marketing Trends for 2022

"Thrown on an iPhone" by Apple

7 examples of content marketing trends (3)

Apple has a long history of using marketing examples for user-generated content. They developed a campaign called "Shot on an iPhone" in early 2015, which featured various photos taken directly with iPhones. It's one of the most famous examples of a user-generated content campaign showing its full potential in a single ad banner.

This is one of the most famous examples of a user-generated content campaign showing its full potential in a single ad banner. It's one of those examples of a content campaign that really speaks to your audience's passions and skills. He communicates with them because he can create art like art experts, only with an iPhone.

The campaign not only appeared on billboards in the United States, but was also extremely successful in the influencer market. The stunning graphics are more than a testament to Apple's technological prowess. They are an example of sustainable content marketing strategies.

Time lost at work

This is one of the great examples of content marketing that shows how visual storytelling can impact customers' eyes. The target audience for this storytelling website are office workers as their time can easily be wasted. Therefore, it should be easy to navigate, with no scrolling limitations or awkward interactive aspects. This style is effective because of its fast and direct spin. The information is easily accessible, which boosts page and section engagement through the use of a slight parallax effect, nothing too spectacular. Colors are vibrant and pop, the flat design is easy on the eyes, and everything fits on one page.

(Video) 7 Marketing Trends & Opportunities for 2023

Indeed "restart" advertising

Sometimes innovative content marketing examples can have a real emotional component and address critical issues faced by both consumers and businesses. Indeed's "Reboot" ad does all of that. At its core, the video is a B2B commercial that demonstrates that Indeed is a trusted platform during the consumer hiring process.

The commercial is speechless until the interviewer offers her pronouns and asks the main heroine if she would be comfortable talking about her pronouns. Taylor states that they use "they/they pronouns" and thanks the interviewer warmly.

(Video) 7 Proven Content Marketing Trends that Will Conquer in 2020

This is highly sensitive and emotionally charged material, and the author approaches the subject with sensitivity and caution. The Indeed video is a fantastic example of content marketing establishing the company as a thought leader and inclusive organization. In fact, it does an amazing job of conveying a lot with a small amount of digital real estate. By 2022, these challenges will be critical to end users and the brands that serve them.

Warby Parker E-Mail-Marketing

Another strong example that can demonstrate one of the most well-known examples of content marketing, but in a different marketing niche, is Warby Parker's emails. If you haven't heard of them, now is the time to get to know them.

They were one of the most exciting ecommerce companies to come out and a lot of that was down to their amazing email marketing campaigns. Every email they sent was very important as the buying and selling patterns of most of their customers shifted towards email marketing. His emails provided a great transactional experience that helped strengthen the Warby Parker brand. Here are some of the notable points from his email:

  • CTAs are clear and easily visible.
  • The design was immaculate and allowed the reader to quickly scan through it while understanding the main point of the email.
  • It is consistent with the voice of the brand.

last words

All of these content marketing examples can show you how to use different content creatively in different business areas. Anyone can show how a company can use all of their tools to produce the best examples of content marketing strategies. So if you're looking for one, Stories for mobile might be the answer. Try them for free for 30 days and let us know what you think of them.

(Video) The Experts Weigh In: 7 Stellar Examples of Content Marketing


What are the examples of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

What are the 7cs of content marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

What content marketing trends you need to follow in 2023? ›

Leverage data, AI, automation, and the metaverse

This is one of the biggest — and most daunting — content trends of 2023. While the meat of your content likely won't change year over year, the technology available to create that content is evolving at a rapid pace.

What are the 4 main categories of content marketing? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action.

What are the 3 most important things in content marketing? ›

Nothing really does, of course… but here are five important pieces of knowledge that will help you massively increase your chances of success.
  • Best Content ≠ Most Successful Content. ...
  • Create Multi-Purpose Content. ...
  • Creating the Best Content Is Not That Hard, It's Just Hard Work. ...
  • Core Content Is the Key to ROI.
Jun 30, 2019

What is an example of content example? ›

Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

What are the 7 C's used? ›

Key Points

Use the 7 Cs of Communication as a checklist for all of your communication. By doing this, you'll stay clear, concise, concrete, correct, coherent, complete, and courteous.

What are the six ways of content in content marketing? ›

In order to effectively reach your ideal audience, make sure these six types of content are included in your toolkit.
  • Blog posts. ...
  • Guest-contributed articles. ...
  • Press mentions. ...
  • Email marketing. ...
  • Gated content. ...
  • Video content.
Nov 19, 2019

What are the 7 Cs of effective communication? ›

The 7 Cs of Communication
  • Clear. Clarity is ensuring what you're saying is communicated clearly and with no room for misunderstanding. ...
  • Concise. Convey your points in a succinct and concise way. ...
  • Concrete. ...
  • Correct. ...
  • Coherent. ...
  • Complete. ...
  • Courteous.

What is the most popular marketing content? ›

Popular types of B2C content

Among business-to-consumer (B2C) marketers, short articles, videos, and graphics are the most popular types of content. Almost nine out of 10 (86%) create short articles and posts of fewer than 1,500 words.

What is trending content? ›

The trending topic or topic of the moment is a word, a phrase or a topic that is mentioned in the social network at a higher rate than others.

What are the biggest trends for 2023? ›

These Are the Spring 2023 Trends Vogue Editors are Wearing Now
  • Skirt Suits But Make it Fashion. Marine Serre Oriental Towels boxy tailored jacket. ...
  • Everyday Preciousness. ...
  • Extra Baggage. ...
  • Perfectly Imperfect. ...
  • Short n Sweet Jackets. ...
  • Buttoned Up Shirting. ...
  • Modern Boho. ...
  • Blazers Become Cinched.
Apr 5, 2023

What are the 5 essential elements of a content marketing strategy? ›

Here are six of the most essential elements of a successful content marketing campaign:
  • A defined target audience. ...
  • Clear and measurable goals. ...
  • Relevant buyer personas. ...
  • Diverse range of content. ...
  • The perfect content marketing platform. ...
  • A robust distribution and promotion strategy.
Sep 10, 2019

What are the three rules of content marketing? ›

To successfully create a content marketing strategy, follow these 3 golden rules.
  • Rule One: Deliver content through the correct medium.
  • Rule Two: Target the right audience through the right platform.
  • Rule Three: Publish quality content frequently to gain notice.

What are the 4 steps of content marketing strategy? ›

Successful content marketing creation in four steps
  1. Introduction.
  2. Content strategy.
  3. Content marketing creation.
  4. Content distribution.
  5. Conversion.
  6. Related Reads.
Feb 7, 2023

What are the 3 C's of marketing communication? ›

The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.

Why are 3 C's of marketing important? ›

This model focuses on three elements which are critical in designing a marketing strategy for a company. The three elements namely, Customers, Company and Competitors are to be analyzed as well as their interactions with each other, for a company to gain sustained competitive advantage.

What are the three main types of content? ›

Developing a Content Approach

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

What makes a good content marketing? ›

Good content marketing has a mission statement behind it and it ladders up to your company's objectives and goals. Good content marketing provides value to your audience.

What is a content strategy in marketing? ›

A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Say your business goals include increasing brand awareness.

What is 7C analysis? ›

Situation Analysis 7C: Situation Analysis 7C is an approach to perform the situational analysis. 7C utilizes the following structure: Company, Competitors, Customers, Cost, Country, Climate, Change.

What is 7C framework? ›

The 7C framework includes seven elements, each representing a component of the interface [12]: • Context – website design. • Content – information on the website. • Community – communication between users.

What are the 7 factors named 7 Cs that have to be considered in designing an appropriate web site? ›

The 7C's of Website Design stand for Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. These 7 steps provide you with a foolproof process for creating the best website design for your business.

How to create a content marketing strategy in 7 easy steps? ›

How to Create an Effective Content Marketing Strategy (7 Steps)
  1. Define your goals.
  2. Establish your target audience.
  3. Identify keywords by establishing the problems your business solves.
  4. Run a content audit.
  5. Determine which content types you will use.
  6. Create a content calendar & publish.
  7. Measure results.
Aug 20, 2020

Who created the 7 Cs of effective communication? ›

Jim Stull came up with what they call the 7 C's of Communication. While they were originally designed for the written word, they can be adapted for all types of communication.

Why are the 7 Cs of communication important? ›

The 7 C's of communication is a checklist that helps to improve your professional communication skills and increases the chance that your message/what you are trying to say will be understood in exactly the same way as it was intended.

What are the 7 C of leadership? ›

The Social Change Model of Leadership based on seven dimensions, or values, called the “Seven C's”: consciousness of self, congruence, commitment, common purpose, controversy with civility, collaboration, and citizenship. All seven values work together to accomplish the transcendent “C” of change.

What is one of the key trends in content marketing? ›

Some of the key content marketing trends for 2023 include leveraging influencers and social media, adding a human element to engagement, ensuring great UX design, and using AI writing tools.

What were the first examples of content marketing? ›

Others describe the first instance of content marketing as early as 1732, when Benjamin Franklin first published his first annual Poor Richard's Almanac with the goal of generating interest in his printing business.

Which is the most trending content? ›

With that, here is a collection of trending topics worth keeping an eye on:
  • Side Hustle. ...
  • Prime Gaming. ...
  • Cat Toothpaste. ...
  • Brightwheel. ...
  • Vitamin C Serum. 5-year search growth: 350% ...
  • Drunk Elephant. 5-year search growth: 288% ...
  • Regenerative Agriculture. 5-year search growth: 672% ...
  • Banana Ketchup. 5-year search growth: 60%
May 1, 2023

What is a trend example? ›

A trend is what's hip or popular at a certain point in time. While a trend usually refers to a certain style in fashion or entertainment, there could be a trend toward warmer temperatures (if people are following trends associated with global warming).

What are consumers looking for in 2023? ›

One report shows 82% of shoppers want brands to embrace sustainable and “people-first” practices. Another survey even found 75% of Gen-Z shoppers felt sustainability was more important than brand names.

What is the color for 2023? ›

The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.

What is Gen Z trends? ›

Activism will remain a key trend in 2023 and you will see more and more Gen Z embracing new causes and standing up for what is right. Some of the popular issues that have been positively impacted by Gen Z's activism are saving the environment, animal welfare, supporting LGBTQ+ rights and racial inclusion.

What is most popular content on social media? ›

37% of consumers find live video the most engaging type of social media content. It enables businesses and creators to broadcast conversations, webinars, Q&As or other virtual events. And unlike text or image posts, where you wait for an interaction, live videos give audiences a chance to react in real time.

What content gets the most engagement? ›

Content Types with High Engagement
  • Case Studies. A case study is a type of original research that is unique content type in that it conveys specific information about a brand's successes/failures. ...
  • Infographics. ...
  • Memes. ...
  • Book Reviews. ...
  • Videos. ...
  • Guides. ...
  • Opinion Posts. ...
  • Personalized Content.
Nov 7, 2022

What are the seven 7 components of marketing strategy? ›

Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

What are the 5 C's of marketing context? ›

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

What is the golden rule of content marketing? ›

Creating and sharing content provide the incentive for others to do the same. Make sure to spend a bit of your time sharing and discussing the content of others. Make sure to respond to everyone to takes the time to share, reach out, or send you a message.

What is marketing rule of 7 and social media? ›

What is the rule of 7? The rule of 7 is based on the marketing principle thatcustomers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been aroundsince the 1930swhen movie studios first coined the approach.

What is the 4 1 1 rule in content marketing? ›

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

What are some of the most popular types of content marketing? ›

Content Marketing Types
  • Blogs.
  • Videos.
  • Infographics.
  • Case Studies.
  • eBooks.
  • User-generateed content.
  • Checklists.
  • Memes.
Sep 19, 2019

What is the most used content marketing? ›

Short-form video is the most popular trend among marketers, has the highest ROI, and will see the most growth in 2023. Marketers plan to invest more in short-form videos than any other trend.

What is not an example of content marketing? ›

An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing.

Which company is good example of content marketing? ›

ASOS, a brand that allows small businesses to find a wide audience to sell their products, is one of the most innovative brands when it comes to marketing with user-generated content.

What types of content are popular? ›

So let's look at the top 7 content types and how you can use them to drive growth and sales.
  • Blogs. ...
  • Listicles. ...
  • Ebooks. ...
  • Infographics. ...
  • Video. ...
  • How-to Guides. ...
  • Case Studies.
Feb 28, 2023

What are the best ways to do content marketing? ›

11 Key Ways to Make Content Marketing Effective
  1. Plans are Important. You need a plan to get your content working for you. ...
  2. Have a Content Calendar. ...
  3. Know Your Stuff. ...
  4. Don't Post It Just to Keep Active. ...
  5. Don't Get Keyword Crazy. ...
  6. Mix Up your Content. ...
  7. Test and Track. ...
  8. Consider Guest Bloggers.
Feb 19, 2019

Which of the following are content marketing types? ›

What are the 10 Essential Types of Content Marketing?
  • Blog posts.
  • Infographics.
  • Videos.
  • eBooks.
  • Case studies.
  • Checklists.
  • Testimonials and reviews.
  • Influencer marketing.
Aug 5, 2021

What are the three steps of content marketing? ›

Embrace the 3 Stages of Content Marketing to Make Results Take...
  • So what are the stages of content marketing? The good news is there are only three stages of content marketing to worry about. ...
  • Stage 1: Content Planning. ...
  • Stage 2: Content Development. ...
  • Stage 3: Content Distribution.

What is content marketing that sells? ›

What is content marketing sales? Content marketing sales is the process of using content to generate leads and sales. This can be done through a variety of channels, such as email marketing, social media, or search engine optimization.

What are 4 examples of marketing? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

How many types of content marketing exists? ›

Examples of Content Marketing

There are 4 types of content marketing to be aware of. They are email, blogging, social media, and video. Of course, there are many others as well, but these four are some of the most popular types of content marketing that exist today.

How many brands use content marketing? ›

According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.


1. 7 Steps You Must Follow for Content Marketing Success | News & Trends
2. Content Marketing Strategy in 7 Minutes
3. Top 10 Content Marketing Trends for 2020
(Valasys Media)
4. Content Marketing Trends & Strategy | C3 Conference 2017 | Jason Miller
5. 7 Benefits of Content Marketing
6. 7 Trends Shaping Content Marketing in India in 2018
(LinkedIn Ads)


Top Articles
Latest Posts
Article information

Author: Msgr. Benton Quitzon

Last Updated: 10/03/2023

Views: 6231

Rating: 4.2 / 5 (43 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Msgr. Benton Quitzon

Birthday: 2001-08-13

Address: 96487 Kris Cliff, Teresiafurt, WI 95201

Phone: +9418513585781

Job: Senior Designer

Hobby: Calligraphy, Rowing, Vacation, Geocaching, Web surfing, Electronics, Electronics

Introduction: My name is Msgr. Benton Quitzon, I am a comfortable, charming, thankful, happy, adventurous, handsome, precious person who loves writing and wants to share my knowledge and understanding with you.