7 examples of content marketing trends (2023)

FAQs

What are the examples of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

Leverage data, AI, automation, and the metaverse

This is one of the biggest — and most daunting — content trends of 2023. While the meat of your content likely won't change year over year, the technology available to create that content is evolving at a rapid pace.

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action.

Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

Key Points

Use the 7 Cs of Communication as a checklist for all of your communication. By doing this, you'll stay clear, concise, concrete, correct, coherent, complete, and courteous.

Popular types of B2C content

Among business-to-consumer (B2C) marketers, short articles, videos, and graphics are the most popular types of content. Almost nine out of 10 (86%) create short articles and posts of fewer than 1,500 words.

What is trending content? ›

The trending topic or topic of the moment is a word, a phrase or a topic that is mentioned in the social network at a higher rate than others.

The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.

This model focuses on three elements which are critical in designing a marketing strategy for a company. The three elements namely, Customers, Company and Competitors are to be analyzed as well as their interactions with each other, for a company to gain sustained competitive advantage.

Developing a Content Approach

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

Good content marketing has a mission statement behind it and it ladders up to your company's objectives and goals. Good content marketing provides value to your audience.

A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Say your business goals include increasing brand awareness.

What is 7C analysis? ›

Situation Analysis 7C: Situation Analysis 7C is an approach to perform the situational analysis. 7C utilizes the following structure: Company, Competitors, Customers, Cost, Country, Climate, Change.

The 7C framework includes seven elements, each representing a component of the interface [12]: • Context – website design. • Content – information on the website. • Community – communication between users.

The 7C's of Website Design stand for Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. These 7 steps provide you with a foolproof process for creating the best website design for your business.

Jim Stull came up with what they call the 7 C's of Communication. While they were originally designed for the written word, they can be adapted for all types of communication.

The 7 C's of communication is a checklist that helps to improve your professional communication skills and increases the chance that your message/what you are trying to say will be understood in exactly the same way as it was intended.

The Social Change Model of Leadership based on seven dimensions, or values, called the “Seven C's”: consciousness of self, congruence, commitment, common purpose, controversy with civility, collaboration, and citizenship. All seven values work together to accomplish the transcendent “C” of change.

Some of the key content marketing trends for 2023 include leveraging influencers and social media, adding a human element to engagement, ensuring great UX design, and using AI writing tools.

Others describe the first instance of content marketing as early as 1732, when Benjamin Franklin first published his first annual Poor Richard's Almanac with the goal of generating interest in his printing business.

What is a trend example? ›

A trend is what's hip or popular at a certain point in time. While a trend usually refers to a certain style in fashion or entertainment, there could be a trend toward warmer temperatures (if people are following trends associated with global warming).

One report shows 82% of shoppers want brands to embrace sustainable and “people-first” practices. Another survey even found 75% of Gen-Z shoppers felt sustainability was more important than brand names.

The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.

Activism will remain a key trend in 2023 and you will see more and more Gen Z embracing new causes and standing up for what is right. Some of the popular issues that have been positively impacted by Gen Z's activism are saving the environment, animal welfare, supporting LGBTQ+ rights and racial inclusion.

37% of consumers find live video the most engaging type of social media content. It enables businesses and creators to broadcast conversations, webinars, Q&As or other virtual events. And unlike text or image posts, where you wait for an interaction, live videos give audiences a chance to react in real time.

Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

Creating and sharing content provide the incentive for others to do the same. Make sure to spend a bit of your time sharing and discussing the content of others. Make sure to respond to everyone to takes the time to share, reach out, or send you a message.

What is the rule of 7? The rule of 7 is based on the marketing principle thatcustomers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been aroundsince the 1930swhen movie studios first coined the approach.

What is the 4 1 1 rule in content marketing? ›

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

Short-form video is the most popular trend among marketers, has the highest ROI, and will see the most growth in 2023. Marketers plan to invest more in short-form videos than any other trend.

An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing.

ASOS, a brand that allows small businesses to find a wide audience to sell their products, is one of the most innovative brands when it comes to marketing with user-generated content.

What is content marketing sales? Content marketing sales is the process of using content to generate leads and sales. This can be done through a variety of channels, such as email marketing, social media, or search engine optimization.

What are 4 examples of marketing? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Examples of Content Marketing

There are 4 types of content marketing to be aware of. They are email, blogging, social media, and video. Of course, there are many others as well, but these four are some of the most popular types of content marketing that exist today.

According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.